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Area Sales Manager

Position Type

Full Time

Location

United Kingdom

Salary

Competitive Salary

Sector

OEM

Working Model

Remote


Join this growing international Electronic Components manufacturer and take ownership of a strategically important sales territory across Southern Europe. This is an opportunity for a commercially driven Area Sales Manager to work with established distribution partners, engage directly with OEM customers, and drive long-term revenue growth across key European markets. You’ll be responsible for developing new business opportunities, supporting design-in activity, delivering product training, and building strong relationships throughout the supply chain. With the freedom to manage your territory remotely, backed by a respected global brand and a high-quality product portfolio, this role offers the chance to make a genuine impact while working with some of the industry’s leading distributors and customers.

Key Responsibilities

  • Manage and develop strategic distributor relationships across Southern Europe.
  • Identify, qualify, and convert new business opportunities through distribution partners and direct customer engagement.
  • Drive demand creation activities and support design-in opportunities with OEM customers.
  • Deliver product presentations, technical overviews, and sales training to distributor sales teams.
  • Build and maintain a strong pipeline of projects, opportunities, and customer activities within the territory.
  • Work closely with distribution partners to increase market share, revenue, and customer penetration.
  • Conduct regular customer visits to understand application requirements and support project development.
  • Provide accurate sales forecasts, market intelligence, and competitor feedback to senior management.
  • Collaborate with internal sales, marketing, product management, and engineering teams to support customer requirements.
  • Represent the company at customer meetings, exhibitions, trade shows, and industry events throughout Europe.
  • Monitor territory performance against sales targets and implement corrective actions where required.
  • Act as the primary commercial contact for customers and distribution partners within the assigned region.

Requirements

  • Proven sales experience within the Electronic Components industry.
  • Background working for a component manufacturer, franchised distributor, or related technology business.
  • Demonstrable success in managing distributors and developing sales through channel partners.
  • Strong business development and account management skills with the ability to identify and convert new opportunities.
  • Experience supporting OEM customers and managing design-in or demand creation activities.
  • Understanding of the European electronics market and associated sales channels.
  • Ability to build credibility with distributor sales teams, engineers, purchasing professionals, and senior decision-makers.
  • Commercially minded with strong negotiation, forecasting, and territory management skills.
  • Self-motivated and capable of managing a remote territory with minimal supervision.
  • Willingness and ability to travel extensively throughout Southern Europe.
  • Excellent communication and presentation skills in English.
  • Experience with power supplies, AC-DC power supplies, DC-DC converters, or related electronic component technologies would be advantageous.
  • Proficient in CRM systems, Microsoft Office, and sales reporting tools.
  • Full driving licence and a valid passport for European travel.

Apply to this job

If you are a highly organized and motivated individual with the experience and qualifications outlined above, we invite you to apply simply by completing the details below and attaching an up-to-date copy of your CV/Resume.

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Max. file size: 8 MB.
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Dedicated and approachable team | MRSL Group

A dedicated and approachable team here to support your growth.

MRSL Group is a specialist Recruitment Partner for the Electronic Component industry covering Sales and Marketing Professionals. Looking after the Franchised, Independent and CEM/EMS sectors across the UK, parts of Europe, and the US.
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