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Area Sales Manager – Broadline – South-West of England

Position Type

Full Time

Location

United Kingdom

Salary

 £50,000 Base, commission and car 

Sector

Franchised Distribution

Working Model

Field Based


This is an exciting opportunity for an ambitious Area Sales Manager to take ownership of a UK territory and make a measurable impact on its growth. With the freedom to manage the region from home, the successful candidate will spend their time where it matters most – in front of customers, developing key accounts, opening new doors and creating new opportunities. Combining account development with proactive new business sales, the role offers the autonomy to build a strong pipeline, increase market share and turn customer relationships into long-term commercial growth. It would suit a driven salesperson who enjoys managing their own territory, getting out into the market and seeing the direct results of their work.

Key Responsibilities

  • Take ownership of the assigned territory and deliver consistent sales and revenue growth.
  • Develop and execute a structured territory sales plan to increase market share.
  • Conduct regular customer visits and effectively manage territory coverage and travel.
  • Build and strengthen long-term relationships with existing customers and key accounts.
  • Proactively identify, develop and convert new business opportunities.
  • Grow existing accounts by introducing customers to the wider product portfolio.
  • Build and maintain a strong pipeline of short, medium and long-term opportunities.
  • Manage opportunities from initial enquiry through RFQ, quotation and order conversion.
  • Maintain accurate customer activity, visit reports and opportunities within Maximiser CRM.
  • Develop strong technical and commercial knowledge of the company’s products and applications.
  • Monitor competitor activity, pricing and market developments to identify new opportunities.
  • Provide customer and market feedback to support wider sales and product strategy.
  • Represent the business at customer meetings, exhibitions, trade shows and industry events.
  • Balance field sales activity with effective planning, administration and follow-up.
  • Regularly review performance against sales targets and KPIs, taking ownership of continuous improvement.

Apply to this job

If you are a highly organized and motivated individual with the experience and qualifications outlined above, we invite you to apply simply by completing the details below and attaching an up-to-date copy of your CV/Resume.

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MRSL Group is a specialist Recruitment Partner for the Electronic Component industry covering Sales and Marketing Professionals. Looking after the Franchised, Independent and CEM/EMS sectors across the UK, parts of Europe, and the US.
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